Giovanni Perri — WritingNotes on analytics, lifecycle automation and experimentation from real client work.https://giovanniperri.com/en-gbRunning an experiment programme that actually compoundshttps://giovanniperri.com/blog/experiments-that-compound/https://giovanniperri.com/blog/experiments-that-compound/Most testing programmes produce a folder of inconclusive results. The difference is not cleverer tests — it is what happens before and after each one.Sat, 19 Sep 2026 00:00:00 GMTExperimentationSix checks that tell you whether your GA4 is lyinghttps://giovanniperri.com/blog/is-your-ga4-lying/https://giovanniperri.com/blog/is-your-ga4-lying/An afternoon of work that usually explains the number nobody in the company can reconcile. None of these needs a developer to start.Thu, 17 Sep 2026 00:00:00 GMTAnalyticsWhat I set up first, and in what orderhttps://giovanniperri.com/blog/what-i-set-up-first/https://giovanniperri.com/blog/what-i-set-up-first/Most growth work fails in the first fortnight, before anyone has run a campaign. Here is the sequence I use, and why the order is not negotiable.Tue, 15 Sep 2026 00:00:00 GMTFoundations