Why I put my prices on my website

Most consultants do not show their prices, and consultant pricing stays a mystery until the first call. You read a page about what they do, and then the only way to find out the cost is to book a call. I did the same for years. When I rebuilt my website in September 2026, I decided to put every price on it, and this post explains why.

How should a consultant price their work?

Consultant pricing usually takes one of three shapes: an hourly or day rate, a monthly retainer, or a fixed price for a project. Each one decides who carries the risk when the work takes longer than planned.

I use the last two, and I show both openly. My monthly packages have a fixed price, and my one-off project has a fixed starting price.

I do not charge by the hour or by the day anywhere. Jonathan Stark makes the case against hourly billing well in Hourly Billing Is Nuts. His point is that billing by the hour puts the consultant and the client on opposite sides, because the consultant earns more when the work takes longer.

With a fixed price, we are on the same side. You pay for a clear list of work, and if something takes me longer than I planned, that is my problem.

Why I retired The Growth Hustlers

I have worked as a consultant since 2018, and for most of that time I traded as The Growth Hustlers. The old website had not changed much since 2023, and it no longer described the work I do. It listed my skills, and a long list of skills makes it hard for a founder to see where they fit.

So in September 2026 I replaced it with this site, under my own name.

I wrote down the two situations I help with. Some companies have a product and a website but no proper growth setup behind them. Others have traction but nobody senior who owns growth. Each situation became a package, and each package got a price.

Writing the prices down forced me to answer questions I had avoided for years. What exactly do you get each month, and what do I refuse to promise? How many clients can I look after properly? The answer to the last one is three, and that limit is now on the site as well.

What I learned when I repriced

Before I published anything, I looked at what the UK market charges for senior, part-time growth work. My earlier prices were noticeably lower than that, and they did not match my experience. On 22 September 2026 I set the prices that are on the site today:

• Growth Foundations, from £9,000. A fixed project over six to ten weeks, where I build your analytics, CRM and automation setup and hand it over.
• Growth Lead, £3,000 a month. For companies that already have a marketer, a designer or a developer. I lead growth with your team.
• Growth Team, £4,500 a month. For founder-led companies with nobody else in marketing. I run growth for you and take on the execution myself.

Both monthly packages are explained on my fractional Head of Growth page. They start with a six-month term and a 30-day get-out, so if it is clearly not working in the first month, either of us can stop.

Repricing also changed the words, and that surprised me. I went through every package line and asked one question: would I really do this every month? I deleted the promises that failed. “One experiment always running” became “a continuous pipeline of experiments”, because some weeks you are waiting on traffic or on a developer.

I also removed the “recommended” badge from the cheaper monthly package. The two packages are two different situations, and the badge was pointing founders without a team at the wrong one. I explain that difference in my post on what a fractional Head of Growth does.

Why the first three sales are a price test

I do not know yet whether these prices are right. Nobody does until people buy, or decide not to. So I wrote down a simple rule before the first conversation, which stops me reacting to one awkward call.

• If three clients say yes with no pushback on price, my prices are still too low, and I will raise them.
• If I lose two deals specifically because of the price, I will bring them down.
• Anything in between means I keep them as they are and keep collecting answers.

The important word is “specifically”. A founder who chooses a full-time hire, or who is not ready yet, has not told me anything about my price. I only count a lost deal when the price was the reason.

I like this rule because it is how I would run an A/B test for a client. You decide what result would change your mind before you look at the data, and then you wait for enough data. Three sales is a small sample, so I treat it as a first signal rather than a final answer.

When showing your prices is right, and when it is not

Publishing prices works well for me, but I would not recommend it to every consultant. In my experience it is right when:

• You can describe the work as a package with a clear list of what is included
• Your buyers are busy founders who want to rule you in or out before a call
• You are happy to lose the buyers who were never going to afford you
• You want the first call to be about the client’s business instead of about money

It is probably wrong when:

• Every job really is different. That is why my Growth Projects have no list price. You get a fixed quote in writing once we have agreed the scope.
• You have not decided what you will and will not do. A price without a clear scope invites arguments later.
• You are still discovering your market. Then a few honest conversations will teach you more than a price page.

What it has changed on my calls

The biggest change is the first call itself. Because the prices are already on my packages page, a founder who books a call has already decided the price is possible. We spend the thirty minutes on their funnel, their team and what is stuck, which is the part I actually enjoy.

It has also made it easier to say no. If one of my packages is clearly more than a company needs, I can point that out on the call without any awkwardness, because we both know what the alternatives cost.

If you want to see exactly what each package includes, have a look at my packages and prices, or book a call below. I will tell you honestly whether one of them fits, or whether you need something else entirely.