HomeCase studies
Selected work
Ten projects, with names.
Every one of these is a real client with a real brief. Where the work was about setting up tracking rather than improving conversion, the page says so and does not claim a result.
Augmentive
I started with Google Ads and landing pages, and ended up running their whole growth engine.
Read the case study →Health-tech+247%conversion rate, session to bookingQured
Analytics rebuilt first, then weekly experiments on the booking funnel.
Read the case study →Non-profit tech · Certified B Corp+45%conversion rate, website visitor to leadGivergy
Mixpanel set up from scratch, then weekly experiments with their in-house team.
Read the case study →Non-profit tech+35%conversion rate, session to donationMyTenNights
One campaign a year, ten nights long. Everything has to work first time.
Read the case study →Non-profit techA single event schema serving two analytics platforms, audited against live traffic before releaseGivematch
Referral-driven giving, with tracking set up properly, including the years before I arrived.
Read the case study →SaaS4multichannel nurture campaigns, live across the acquisition flowKudobuzz
Tracking and email automation built together, so they used the same definitions.
Read the case study →Agency · connected packaging8+tailored analytics setups delivered for their clientsSharpEnd
More than eight analytics setups for their clients, and a team trained to do the next one.
Read the case study →Agency · product and AITailored app and web-app analytics frameworks, deployed across a varied client baseMercury Labs
Analytics setups for their clients, working as part of their delivery team.
Read the case study →Charity · food aid+168%homepage conversion rateCharity Right
A donation journey rebuilt one small step at a time, with the Magic Beans team.
Read the case study →Something I built · AI productA live, paid product, not a demoRoastMyFlow
An AI agent that goes through your website like a real customer, and tells you where it got stuck.
Read the case study →19 reviews from Google, LinkedIn and clients
What clients say.
“They knew what they were doing and followed a systematic, evidence-based approach. Quite scientific, which was refreshing given our experiences with other online marketing agencies.”
“They set out a clear plan and have executed it very well. They also did a great job of setting up analytics and reporting across our marketing platforms to ensure that we can measure and optimise performance.”
“From day one I understood the quality, professionalism and attention to detail he puts into his work. Communication is always a breeze and working across various projects within our company and with various stakeholders, he has consistently delivered.”
“Giovanni ideated, planned, implemented and optimised several CRO tests on a monthly basis which has improved our website conversions. He fit right into our team of marketing, design and web dev. His data reporting and dashboards are comprehensive and easy to understand.”
“Gio transformed the face of our company: we wanted to take metrics and analytics seriously, and Gio carried us smoothly through that process, and we’re a different company today because of it.”
“Giovanni has given us and our clients great value from day one. He has worked closely with our development team and our clients and introduced a great analytics process to the mix. Our clients have been extremely happy with the setups and the advanced dashboards he has built for them.”
Reviews left on Google, on LinkedIn and on case studies by the people I worked with. The LinkedIn ones are shortened; the full text is on my profile.
A thirty-minute call, no slides.
Tell me where growth is stuck. The prices are on the homepage, so there are no surprises.