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Selected work
Ten engagements, named.
Every one of these is a real client with a real brief. Where the work was instrumentation rather than optimisation, it says so and no conversion number is claimed.
Augmentive
From Google Ads and landing pages to owning the whole growth engine.
Read the case study →Health-tech+247%conversion rate, session to bookingQured
Analytics rebuilt first, then a weekly CRO programme aimed at the booking funnel.
Read the case study →Non-profit tech · Certified B Corp+45%conversion rate, website visitor to leadGivergy
Mixpanel from scratch, then a weekly experiment programme with their in-house team.
Read the case study →Non-profit tech+35%conversion rate, session to donationMyTenNights
One campaign a year, ten nights long. Everything has to work first time.
Read the case study →Non-profit techA single event schema serving two analytics platforms, audited against live traffic before releaseGivematch
Referral-driven giving, instrumented properly — including the years before I arrived.
Read the case study →SaaS4multichannel nurture campaigns, live across the acquisition flowKudobuzz
An event schema and a lifecycle stack, built together so they spoke the same language.
Read the case study →Agency · connected packaging8+tailored analytics setups delivered for their clientsSharpEnd
Eight-plus analytics setups for their clients, and a team trained to run the ninth.
Read the case study →Agency · product and AITailored app and web-app analytics frameworks, deployed across a varied client baseMercury Labs
Analytics frameworks for someone else's clients, embedded in their delivery team.
Read the case study →Charity · food aid+168%homepage conversion rateCharity Right
A donation journey redesigned around micro-conversions, with the Magic Beans team.
Read the case study →Something I built · AI productA live, paid product, not a demoRoastMyFlow
An AI agent that walks your website like a real customer, and tells you where it lost them.
Read the case study →5.0 on Google · 23 five-star reviews
In their words, not mine.
“They knew what they were doing and followed a systematic, evidence-based approach. Quite scientific, which was refreshing given our experiences with other online marketing agencies.”
“They set out a clear plan and have executed it very well. They also did a great job of setting up analytics and reporting across our marketing platforms to ensure that we can measure and optimise performance.”
“From day one I understood the quality, professionalism and attention to detail he puts into his work. Communication is always a breeze and working across various projects within our company and with various stakeholders, he has consistently delivered.”
“Giovanni ideated, planned, implemented and optimised several CRO tests on a monthly basis which has improved our website conversions. He fit right into our team of marketing, design and web dev. His data reporting and dashboards are comprehensive and easy to understand.”
“Gio transformed the face of our company: we wanted to take metrics and analytics seriously, and Gio carried us smoothly through that process, and we’re a different company today because of it.”
“Giovanni has given us and our clients great value from day one. He has worked closely with our development team and our clients and introduced a great analytics process to the mix. Our clients have been extremely happy with the setups and the advanced dashboards he has built for them.”
Reviews left on Google, on LinkedIn and on case studies by the people I worked with. The LinkedIn ones are shortened; the full text is on my profile. 5.0 on Google, 23 five-star reviews.
Thirty minutes. No deck.
Tell me where growth is stuck. The prices are on the homepage, so nothing is a surprise.