What I do
Two doors. Pick the one that sounds like your company.
Growth Foundations builds the stack. Fractional Head of Growth runs it. Most people do the first, then keep me on for the second.
Which one is you?
Three sentences. One of them is yours.
“We have a product and a site, but no growth machine behind them.”
Nobody trusts the numbers, the CRM is a spreadsheet, and every campaign starts from scratch. I build the whole setup in six to ten weeks. Then your team runs it, or I do.
That is Growth Foundations →“We have traction and a small team, but nobody senior owning growth.”
You have a marketer, a designer or a developer in house. I own the plan and the numbers, build the technical parts myself, and guide the rest of the team.
That is Core →“We have traction and no marketing team at all.”
There is nobody to hand work to, so I do it. Channels, lifecycle, experiments, reporting, and specialists brought in when a channel needs one.
That is Plus →I take a maximum of 3 monthly clients at once.
Packages
Every price on one page, before the call.
No hourly rates, no day rates, no “get in touch for pricing”. What you see here is what you get.
One-off build · Fixed scope · 6–10 weeks
from£6,000
Growth Foundations
I build the stack
For companies with a product and a site, but no growth machine behind them yet. Also for the ones whose setup exists but nobody trusts it.
- Workshops with you and the team, and an audit of what is already there
- Funnel, KPIs and event schema agreed in writing first
- Analytics set up and audited against live traffic
- CRM and automation configured on the same schema, first journeys live
- Dashboards, an experiment setup and a first test roadmap
- A 90-day growth plan, documentation and a handover
Not included
- Ongoing management after handover (that is Core or Plus)
Monthly · 6-month initial term
£2,500/month
Core
I share the work
For teams with people in house: a marketer, a designer, a developer. I do the technical work and guide the rest.
- I own the growth plan and the numbers behind it
- I build the technical parts myself: analytics, automation, reporting, experiments
- The rest I direct: I brief your team and review the work
- One experiment stream always running
- Weekly growth meeting, monthly plan and report
- Slack access, and my specialist network when a channel needs one
Not included
- Running your team day to day (that is Plus)
Monthly · 6-month initial term
£4,000/month
Plus
I run the lot
For founders with no marketing team yet. I do the work myself and bring in specialists where needed.
- Everything in Core, except I do the work rather than brief it
- I run the channels, the lifecycle and the experiments myself
- Two workstreams in parallel instead of one
- Specialists brought in and managed where I need them
- Board-ready reporting every fortnight, quarterly strategy session
- Hiring support when you build the team in house
Not included
- Ad spend and specialist fees (quoted separately)
Come from Foundations onto a monthly package and the monthly price drops by 15% for as long as you stay. Monthly packages run on a 6-month initial term, then rolling 3-month renewals unless notice is given by the end of month 5. Specialist fees and ad spend are quoted separately. Prices in GBP, excl. VAT/IVA where applicable. Invoiced in GBP; EUR or USD on request.
Something in between, or something bigger? Let’s talk.
Inside every package
The six areas the work draws from.
Growth strategy
Where growth will actually come from for you: the levers, the priorities and the numbers we are aiming at.
Analytics and data
The tools, the event plan, the setup with your developers, and a proper check that it all works. Then dashboards people actually open.
Lifecycle and automation
CRM, email, SMS and push. Journeys mapped, written and built, from first sign-up to win-back.
Conversion optimisation
Experiments running every week on the steps that matter, measured properly, with the winners rolled out.
Customer research
Talking to customers and watching how they use the product, so we test the right things instead of guessing.
Site and product growth
Better pages and flows: sketched, designed and built with your developers.
When a channel needs a specialist, I bring one from my network: people I have worked with for years. I brief them, I check the work, and I own the outcome. Meet the network →
Questions
The ones I get on every first call.
How much does it cost?
How long does Growth Foundations take?
Do I have to start with Foundations?
What is the difference between Core and Plus?
How many clients do you take on?
Do you work on site?
What tools do you work with?
Who are the specialists?
Thirty minutes. No deck.
If I am not the right fit I will say so on the call, and tell you who is.