What I do
Three ways to work with me. Pick the one that fits where you are.
Most people need only one of them. The Audit finds what to fix first. A Build sets up your growth system or an AI tool, for a fixed price. Run is me as your fractional Head of Growth, every week.
Find your fit
Which one sounds like you?
“Something is not working, and we are not sure what to fix first.”
In two weeks I look at your funnel, your tools and the work your team repeats. You get a short list of fixes, each with a fixed price.
That is the Audit →“We know what we need built.”
A growth setup, an AI agent for one job, or a dashboard that shows how the business is doing. I build it to a fixed price, then your team runs it, or I do.
That is a Build →“We have traction, but nobody senior owns growth.”
I own the plan, the numbers and the setup every week, as your fractional Head of Growth. If you have a team I lead it, and if you do not, I become it.
That is Run →I work with a maximum of 3 monthly clients at a time, and one Build alongside them.
Prices
Every price on one page, before we talk.
No hourly rates and no day rates. Three prices, and a fixed quote in writing before any Build starts.
Fixed price · Two weeks
£1,500
Audit
I find where growth is stuck and what AI can take on
For when you know something is not working, but not yet what to fix first.
I look at your funnel, your tools and the work your team repeats every week. You get a short list of what to fix first, and a fixed price for each fix.
- Two calls with you and the people who do the work
- A review of your funnel, your tracking and the tools you pay for
- A map of the tasks your team repeats every week, and where AI can safely take some of them on
- A ranked list of up to five fixes, each with what it takes and a fixed price to build it
- A short note on data and safety: what an AI tool may see, and what stays closed
- The fee comes off the price of a Build if you book one within 60 days
Not included
- Building the fixes. That is a Build.
One-off project · Fixed quote · usually 3–10 weeks
from£5,000
Build
I build your growth setup and your AI tools
For when you know what you need built, or the Audit has told you.
A one-off project with a fixed price, agreed in writing before we start. When it is finished, your team runs it, or I do.
- A growth setup: tracking you can trust, a CRM, email journeys, dashboards and an A/B testing setup
- An AI agent for one repeated job, such as lead research, pipeline updates in Slack or matching payments to invoices
- An operations dashboard that shows revenue, customers, churn and pipeline on one private page
- Safe limits on every AI tool: read-only access first, a person approves anything that sends or pays, a spending cap, and an alert if a run fails
- Written notes, a handover session, a short video walkthrough, and 30 days of fixes after launch
Not included
- Hourly or day rates. You get one fixed price for an agreed scope.
- Running it month to month. That is Run.
- Software subscriptions and AI running costs, which you pay directly.
- Large or high-risk AI systems, such as an agent that moves money on its own. When a problem needs a machine-learning model, I bring in a specialist from my network.
Monthly · 6-month term · 30-day get-out
from£3,000/month
Run
I run growth as your fractional Head of Growth
Usually £3,000 a month if you have someone doing marketing in house, and £4,500 if you have nobody.
I own the growth plan, the numbers and the setup, every week. If you have a team, I lead it. If you do not, I become it, with AI doing the repeated work.
- I own the growth strategy, the priorities, the KPIs and the reporting
- I improve the analytics, tracking and growth tools you already have, and add what is missing
- A continuous pipeline of campaigns, experiments and growth initiatives
- With a team, I brief and coordinate your marketers, designers and developers. Without one, I do the execution myself
- I set up AI helpers for the work that repeats, such as report drafts, lead research and first drafts of emails
- Every test is written up, so you build a playbook of what works for your business
- A weekly growth session, a monthly performance review, a quarterly strategy session
- When work needs a real specialist, I find, brief and manage the right person
Not included
- Being every discipline myself. Advanced development, heavy design and specialist paid media come from someone I bring in and manage.
- Ad spend, software subscriptions, AI running costs and specialist fees.
The Audit fee comes off the price of a Build if you book one within 60 days. Run starts with a 6-month term, and there is a 30-day get-out: if it is not working in the first month, either of us can stop and you pay for that month only. After the first six months it renews every 3 months, unless you give notice by the end of month 5. Specialist fees, ad spend and the running costs of AI tools are paid separately. Prices are in GBP and exclude VAT where it applies. I invoice in GBP, or in EUR or USD if you prefer.
What the work covers
Six areas, one plan.
Growth strategy
We work out where your growth will come from, what to focus on first, and which numbers we are aiming for.
Analytics and dashboards
I choose the tools, write the tracking plan, set it up with your developers and check that it all works. Then I build dashboards your team will actually use.
AI agents and automation
I build AI assistants and automations for the work your team repeats every week. They research, draft and report, and a person approves anything that sends or pays.
Email and CRM
CRM, email, SMS and push notifications. I map, write and build the customer journeys, from the first sign-up to winning people back.
Conversion optimisation
I use your analytics to find where people drop off in your funnel. Then I run experiments on the steps that matter most and roll out the winners.
Website and product growth
I improve the pages and flows that bring in customers, from the first sketch to the finished build with your developers.
When a channel needs a specialist, I bring in someone from my network. These are people I have worked with for years. I brief them, check their work and stay responsible for the result. Meet the network →
Questions
Questions I get on every first call.
How much does it cost?
Do I have to start with the Audit?
Do you use AI in your work?
Is my data safe if you use AI?
What does an AI agent cost to run?
Why does the price of Run change?
How many clients do you take on?
Do you work on site?
What tools do you work with?
Who are the specialists?
From the blog
Prices, and when to hire help.
Why I put my prices on my website
Why I show my consultant pricing openly, how I repriced when I retired The Growth Hustlers, and why I am treating my first three sales as a price test.
Read it →How much a fractional CMO costs in the UK
UK fractional CMO day rates and monthly retainers, how they compare with a Head of Growth salary, and my own prices, shown openly with what each one includes.
Read it →Seven signs it is time to hire a fractional CMO
A seven-point checklist to score your company on, what your score means, and how to tell whether you need a fractional CMO or a Head of Growth for the work.
Read it →
A thirty-minute call, no slides.
If I am not the right fit, I will say so on the call and tell you who is.