Fractional Head of Growth · remote
I build growth engines. Then I run them.
First I set up the tools your company runs on, and connect them so the numbers agree. Then I run growth every week, with your team or on my own.
What I do
What I can help with.
Six areas. On the first call we agree which ones matter for you, and the mix can change as we go.
Growth strategy
We work out where your growth will come from, what to focus on first, and which numbers we are aiming for.
Analytics and data
I choose the tools, write the tracking plan, set it up with your developers and check that it all works. Then I build dashboards your team will actually use.
Email and automation
CRM, email, SMS and push notifications. I map, write and build the customer journeys, from the first sign-up to winning people back.
Conversion optimisation
I run experiments every week on the steps that matter most, measure them properly, and roll out the winners.
Customer research
I talk to your customers and watch how they use your product, so we test the right things instead of guessing.
Website and product growth
I improve the pages and flows that bring in customers, from the first sketch to the finished build with your developers.
Packages
You pick the package that fits where you are.
If the setup behind your growth is missing, or nobody trusts it, that is Growth Foundations: a one-off project with a fixed price. If your setup already works, go straight to a monthly package. The two monthly ones are not tiers, and you get the same senior person either way. The only question is whether you have people in house: if you do, I lead them, and if you do not, I become the team. Either way, every test gets written up, so you end up owning a playbook of what works for your business rather than a pile of campaigns. And if you only need one specific thing, an automation stack, a dashboard setup or a second opinion, that is a Growth Project with a fixed quote.
One-off build · Fixed scope · 6–10 weeks
from£9,000
Growth Foundations
I build your growth system
For companies that have a product and a website, but no proper setup behind them yet. Also for companies that have a setup nobody trusts. I build the whole operating stack, not only the marketing part of it.
- Workshops with you and your team, and a review of what you already have
- We agree the funnel, the KPIs and the tracking plan in writing before anything is built
- We choose the tools you need, across analytics, marketing, CRM and sales
- I set up and configure every tool we agreed on
- I connect the tools to each other, so everyone sees the same numbers
- Events added with your developers, following a brief I write, then checked against real traffic
- Automations wherever they save your team time
- The first customer journeys live: welcome, activation and win-back
- Dashboards, and a reporting rhythm your team can keep
- An A/B testing setup and a first list of tests
- Written notes for every part of the setup, and a handover session
Monthly · 6-month term · 30-day get-out
£3,000/month
Growth Lead
I lead growth with your team
Anyone doing marketing in house? Yes — at least one marketer, designer or developer.
For teams that already have people who can execute. I plug in as the senior growth person, own the direction, and get the work live with your team.
- I own the growth strategy, the KPIs and the reporting, and turn your commercial objective into a plan of measurable work
- I improve the analytics, tracking and growth tools you already have, and add what is missing
- I work hands-on where the work is mine: analytics, automation, lifecycle, CRM, reporting, experiment setup
- I brief and coordinate your designers, developers and marketers, and review their work from a growth point of view
- A continuous pipeline of campaigns, experiments and growth initiatives
- Each month we agree the priorities together. What does not fit that month gets scheduled for the next one, not squeezed in
- Every test is written up, so you build a playbook of what works for your business
- A weekly growth session, a monthly performance review, a quarterly strategy session
- Slack access, and when a channel needs a specialist I help find, assess and manage the right person
Monthly · 6-month term · 30-day get-out
£4,500/month
Growth Team
I run growth for you
Anyone doing marketing in house? No — nobody but me.
For founder-led businesses with no real marketing team — you, and maybe one or two junior people. I own the direction and take on the execution too, because there is nobody internal to hand it to.
- I own the growth strategy, the priorities, the KPIs and the reporting, exactly as on Growth Lead
- I take on the execution as well, because there is no internal team to brief
- I set up and run the analytics, the CRM, the automation and the growth tools myself
- I build and run the campaigns, the lifecycle journeys and the experiments, as a continuous pipeline rather than one-off pushes
- Each month we agree the priorities together. What does not fit that month gets scheduled for the next one, not squeezed in
- Every test is written up, so you build a playbook of what works for your business
- A weekly growth session, a monthly performance review, a quarterly strategy session
- When work needs a real specialist, I find, brief and manage the right person
- Help with hiring when you are ready to build your own team
Tailored scope · Scoped on a call · price agreed in writing
Fixed quote
Growth Projects
I solve the one thing you need
For companies that need one specific piece of growth work rather than a whole setup or a monthly package. Tell me what it is, and if it is something I do well, I scope it and send you a fixed price before anything starts.
- A marketing automation stack: CRM, email and the journeys that run on it
- Analytics and tracking set up, audited or fixed, so the numbers can be trusted
- Dashboards and reporting your team will actually open
- A growth strategy or a plan for one channel, written down and prioritised
- An A/B testing setup, or a review of the programme you already run
- Consultation only: advisory sessions or a second opinion, where your team does the work
If you start with Foundations and then move to a monthly package, you get 15% off the monthly price for as long as you stay. Monthly packages start with a 6-month term, and there is a 30-day get-out: if it is not working in the first month, either of us can stop and you pay for that month only. After the first six months they renew every 3 months, unless you give notice by the end of month 5. Specialist fees and ad spend are quoted separately. Prices are in GBP and exclude VAT where it applies. I invoice in GBP, or in EUR or USD if you prefer.
Need one specific piece of work rather than a package? That is a Growth Project. Let’s talk.
I work with a maximum of 3 monthly clients at a time.
Results
Results I can put a name to.
Some results are numbers. Others are the setups and processes that made those numbers possible. Every one of them comes from a named client.
How it works
How we get started.
Book a call
A thirty-minute call where you tell me where growth is stuck. The prices are already on this site, so there are no surprises.
We pick the package
We work out what you actually need and agree on Foundations, Growth Lead or Growth Team, or scope a Growth Project around the one thing you need. If none of them fit, I will say so.
Contract, then we start
I send you a contract for what we agreed and we get started. The first two weeks are always about agreeing what to measure and setting it up.
When a channel needs a specialist, I bring in someone from my network. These are people I have worked with for years. I brief them, check their work and stay responsible for the result. Meet the network →
Selected work
Two case studies to start with.
Augmentive
A two-sided mental-health marketplace where nobody trusted the analytics. I rebuilt the tracking and the email automation, then ran growth as their fractional lead.
Read the case study →Health-tech+247%conversion rate, session to bookingQured
At-home testing with a booking funnel that leaked at every step. I rebuilt the analytics first, then ran weekly experiments to get more visitors to book.
Read the case study →19 reviews from Google, LinkedIn and clients
What clients and colleagues say.
“They knew what they were doing and followed a systematic, evidence-based approach. Quite scientific, which was refreshing given our experiences with other online marketing agencies.”
“They set out a clear plan and have executed it very well. They also did a great job of setting up analytics and reporting across our marketing platforms to ensure that we can measure and optimise performance.”
“From day one I understood the quality, professionalism and attention to detail he puts into his work. Communication is always a breeze and working across various projects within our company and with various stakeholders, he has consistently delivered.”
Reviews left on Google, on LinkedIn and on case studies by the people I worked with. The LinkedIn ones are shortened; the full text is on my profile.
The stack
The tools I work with.
I choose what fits your stage and what you already use, not what I happen to like.
About
One person responsible, with specialists behind him.
I am not an agency, and I am not just an extra pair of hands. You hire me, one person who is responsible for the growth numbers, and when a channel needs a specialist I bring one in and manage them.
Since 2012 I have worked with just over fifty companies in fintech, SaaS, health-tech, marketplaces and non-profit tech. I work remotely and visit your office every couple of months.
Writing
Things I learned by doing the work.
What a fractional Head of Growth actually does
What the role means, what I do in a normal week, and the two ways I work with a team. Also how to tell whether you need a fractional Head of Growth yet.
Read it →How to run experiments that build on each other
Most testing programmes end up as a folder of unclear results. The difference is not cleverer tests. It is what happens before and after each one.
Read it →Six checks that tell you whether your GA4 is lying
An afternoon of work that usually explains the number nobody in the company can agree on. None of these checks needs a developer to start.
Read it →Questions
Questions I get on every first call.
How much does it cost?
How long does Growth Foundations take?
Do I have to start with Foundations?
What is the difference between Growth Lead and Growth Team?
Can I hire you for one specific thing?
A thirty-minute call, no slides.
If I am not the right fit, I will say so on the call and tell you who is.