Growth and AI for startups
I build growth systems with AI. Then I run them.
I set up the tools your company runs on, connect them, and add AI agents where they save your team time. Then I run growth every week, with your team or on my own.
What I do
What I can help with.
On the first call we agree which of these matter for you.
Growth strategy
We work out where your growth will come from, what to focus on first, and which numbers we are aiming for.
Analytics and dashboards
I choose the tools, write the tracking plan, set it up with your developers and check that it all works. Then I build dashboards your team will actually use.
AI agents and automation
I build AI assistants and automations for the work your team repeats every week. They research, draft and report, and a person approves anything that sends or pays.
Email and CRM
CRM, email, SMS and push notifications. I map, write and build the customer journeys, from the first sign-up to winning people back.
Conversion optimisation
I use your analytics to find where people drop off in your funnel. Then I run experiments on the steps that matter most and roll out the winners.
Website and product growth
I improve the pages and flows that bring in customers, from the first sketch to the finished build with your developers.
Prices
Three ways to work with me. Pick the one that fits where you are.
Most people need only one of them. The Audit finds what to fix first. A Build sets up your growth system or an AI tool, for a fixed price. Run is me as your fractional Head of Growth, every week. If you have a team I lead it, and if you do not, I become it.
Fixed price · Two weeks
£1,500
Audit
I find where growth is stuck and what AI can take on
For when you know something is not working, but not yet what to fix first.
I look at your funnel, your tools and the work your team repeats every week. You get a short list of what to fix first, and a fixed price for each fix.
- Two calls with you and the people who do the work
- A review of your funnel, your tracking and the tools you pay for
- A map of the tasks your team repeats every week, and where AI can safely take some of them on
- A ranked list of up to five fixes, each with what it takes and a fixed price to build it
- A short note on data and safety: what an AI tool may see, and what stays closed
- The fee comes off the price of a Build if you book one within 60 days
One-off project · Fixed quote · usually 3–10 weeks
from£5,000
Build
I build your growth setup and your AI tools
For when you know what you need built, or the Audit has told you.
A one-off project with a fixed price, agreed in writing before we start. When it is finished, your team runs it, or I do.
- A growth setup: tracking you can trust, a CRM, email journeys, dashboards and an A/B testing setup
- An AI agent for one repeated job, such as lead research, pipeline updates in Slack or matching payments to invoices
- An operations dashboard that shows revenue, customers, churn and pipeline on one private page
- Safe limits on every AI tool: read-only access first, a person approves anything that sends or pays, a spending cap, and an alert if a run fails
- Written notes, a handover session, a short video walkthrough, and 30 days of fixes after launch
Monthly · 6-month term · 30-day get-out
from£3,000/month
Run
I run growth as your fractional Head of Growth
Usually £3,000 a month if you have someone doing marketing in house, and £4,500 if you have nobody.
I own the growth plan, the numbers and the setup, every week. If you have a team, I lead it. If you do not, I become it, with AI doing the repeated work.
- I own the growth strategy, the priorities, the KPIs and the reporting
- I improve the analytics, tracking and growth tools you already have, and add what is missing
- A continuous pipeline of campaigns, experiments and growth initiatives
- With a team, I brief and coordinate your marketers, designers and developers. Without one, I do the execution myself
- I set up AI helpers for the work that repeats, such as report drafts, lead research and first drafts of emails
- Every test is written up, so you build a playbook of what works for your business
- A weekly growth session, a monthly performance review, a quarterly strategy session
- When work needs a real specialist, I find, brief and manage the right person
The Audit fee comes off the price of a Build if you book one within 60 days. Run starts with a 6-month term, and there is a 30-day get-out: if it is not working in the first month, either of us can stop and you pay for that month only. After the first six months it renews every 3 months, unless you give notice by the end of month 5. Specialist fees, ad spend and the running costs of AI tools are paid separately. Prices are in GBP and exclude VAT where it applies. I invoice in GBP, or in EUR or USD if you prefer.
I work with a maximum of 3 monthly clients at a time, and one Build alongside them.
Built with AI
Things I have built with AI.
All of these are live and in use today. I build with Claude, Claude Code and n8n, and I check every result myself.
RoastMyFlow
An AI customer that walks a website’s sign-up, booking or checkout and reports where it got stuck. I built it with Nazia Hassan.
Read the case study →My outreach system
It finds companies that fit, checks the founder’s email, writes a tailored draft and keeps HubSpot up to date. I read and send every email myself.
Read the case study →A revenue and churn dashboard
Built for Social Growth Engineers. Payments and product data on one page, refreshed by itself every Monday morning.
Read the case study →HQ, my private dashboard
The page I run this business from: analytics every morning, the blog plan, drafts to approve and a map of every tool.
Read the case study →My blog pipeline
From keyword research to a live post that Google has indexed. AI writes the draft, and I approve every word.
Read the case study →A matching engine
It reads thousands of listings, keeps the few that fit a written profile, scores them and prepares a tailored document for each.
Read the case study →Results
Results I can put a name to.
Some results are numbers. Others are the setups and processes that made those numbers possible. Every one of them comes from a named client.
How it works
How we get started.
Book a call
A thirty-minute call where you tell me where growth is stuck, or which work you would like off your plate. The prices are already on this site, so there are no surprises.
We pick what fits
We work out what you actually need: an Audit, a Build or Run. Most people need only one of them. If none of them fits, I will say so.
Contract, then we start
I send you a contract for what we agreed and we get started. The first days are always about agreeing what to measure and what done looks like.
When a channel needs a specialist, I bring in someone from my network. These are people I have worked with for years. I brief them, check their work and stay responsible for the result. Meet the network →
Selected work
Two case studies to start with.
Augmentive
A two-sided mental-health marketplace where nobody trusted the analytics. I rebuilt the tracking and the email automation, then ran growth as their fractional lead.
Read the case study →Health-tech+247%conversion rate, session to bookingQured
At-home testing with a booking funnel that leaked at every step. I rebuilt the analytics first, then ran weekly experiments to get more visitors to book.
Read the case study →19 reviews from Google, LinkedIn and clients
What clients and colleagues say.
“They knew what they were doing and followed a systematic, evidence-based approach. Quite scientific, which was refreshing given our experiences with other online marketing agencies.”
“They set out a clear plan and have executed it very well. They also did a great job of setting up analytics and reporting across our marketing platforms to ensure that we can measure and optimise performance.”
“From day one I understood the quality, professionalism and attention to detail he puts into his work. Communication is always a breeze and working across various projects within our company and with various stakeholders, he has consistently delivered.”
Reviews left on Google, on LinkedIn and on case studies by the people I worked with. The LinkedIn ones are shortened; the full text is on my profile.
The stack
The tools I work with.
I choose what fits your stage and what you already use, not what I happen to like.
About
One person responsible, with specialists behind him.
I am not an agency, and I am not just an extra pair of hands. You hire me, one person who is responsible for the growth numbers, and when a channel needs a specialist I bring one in and manage them.
Since 2012 I have worked with just over fifty companies in fintech, SaaS, health-tech, marketplaces and non-profit tech. These days I build most of it with AI. I work remotely and visit your office every couple of months.
Writing
Things I learned by doing the work.
How Qured made its booking flow convert better
The story behind Qured's +247% session-to-booking result: how I rebuilt the tracking first, found the leaking step and tested the booking flow every week.
Read it →The bug that made my AI agent say "done" when it wasn't
What building an AI agent taught me about the word done: how I found a false-completion bug in RoastMyFlow, how I proved it and how I fixed it for good.
Read it →Head of Growth vs Head of Marketing: which comes first?
Head of Growth or Head of Marketing first? How I help founders decide, based on their stage and on who is already on the team, and where a fractional lead fits.
Read it →Questions
Questions I get on every first call.
How much does it cost?
Do I have to start with the Audit?
Do you use AI in your work?
Is my data safe if you use AI?
What does an AI agent cost to run?
A thirty-minute call, no slides.
If I am not the right fit, I will say so on the call and tell you who is.