HomeIndustriesHealth-tech
Health-tech
Five health-tech companies, including two of my best results.
Booking funnels, two-sided marketplaces, and the consent and data questions that come with health. Every number below comes from a named client.
Case studies
Augmentive
I started with Google Ads and landing pages, and ended up running their whole growth engine.
Read the case study →Health-tech+247%conversion rate, session to bookingQured
Analytics rebuilt first, then weekly experiments on the booking funnel.
Read the case study →Also in health-tech
Three more, in brief.
ONKO Health
Registration funnel rebuilt and measured properly.
- +60% conversion rate to registration
- −59% cost per acquisition
Corona Test Centre
Email journeys built from scratch during a short, very busy period.
- +39% sales
- Email became 32% of revenue
SuperCarers
Analytics and retention work for a care marketplace, later acquired by Home Instead.
- +147% returning users
ONKO Health now trades as Alvie Health. Corona Test Centre is no longer trading, and its figures are as published at the time. SuperCarers was acquired by Home Instead.
What is different
Four things health-tech growth has to get right.
Two-sided funnels
Patients or clients on one side, practitioners on the other. Marketplaces fail on whichever side is weaker, so I track both sides and build customer journeys for both.
Booking flows that leak
The booking step is the whole business. I measure it step by step, then run weekly experiments to get more visitors to book.
Trust and compliance
Consent done properly, health data kept out of analytics tools that should not have it, and a tracking plan written with that in mind from day one.
Using AI safely
Patient data stays out of AI tools. An AI agent gets read-only access, writes drafts rather than sending them, and has a spending cap on its account.
When a channel needs a specialist, I bring in someone from my network. These are people I have worked with for years. I brief them, check their work and stay responsible for the result. Meet the network →
How I help
Three ways to work together, for a health-tech startup.
Audit
Your booking or registration funnel leaks and nobody can say where. In two weeks I go through the funnel, the tracking and the tools, and you get a ranked list of up to five fixes, each with a fixed price. £1,500, fixed.
Build
Tracking that keeps health data out of the tools that should not have it, a CRM and email journeys for both sides of a marketplace, or an AI agent for one repeated job that never sees patient data. From £5,000, with a fixed quote first.
Run
I own the growth plan and the numbers every week as your fractional Head of Growth, and run the experiments on the booking flow myself or with your team. From £3,000 a month.
Questions health-tech founders ask
Have you worked with health-tech companies before?
How do you handle health data in analytics?
Can AI tools see our patient data?
Where should a health-tech startup start?
Do you only work with UK health-tech?
From the blog
Health-tech growth, from the blog.
How Qured made its booking flow convert better
The story behind Qured's +247% session-to-booking result: how I rebuilt the tracking first, found the leaking step and tested the booking flow every week.
Read it →Onboarding funnel analysis: where users drop off
How I analyse an onboarding funnel step by step: agree the steps, check the data, read each drop-off, split it by who left, then decide what to fix first.
Read it →Six checks that tell you whether your GA4 is lying
An afternoon of work that usually explains the number nobody in your company can agree on. None of these six checks needs a developer to get started.
Read it →
A thirty-minute call, no slides.
If I am not the right fit, I will say so on the call and tell you who is.