HomeWhat I doGrowth Foundations
Growth Foundations · from £9,000 · 6–10 weeks
Your growth setup, built properly and handed over.
The tools your company runs on, chosen, set up and connected, so analytics you can trust, automation on the same data, and experiments up and running. One fixed price, agreed before we start.
Who it is for
You are early, you have funding, and nothing is measured yet.
- You have just raised money, or you are about to, and the growth plan in your deck needs a real setup behind it
- You have a product, a website and some traffic, but three people in your team quote three different conversion rates
- The CRM is a spreadsheet, the emails are sent by hand, and nobody can say which channel is working
- Something was set up before, but nobody trusts it and you would rather fix it properly
- You want your own team to run growth afterwards, with the right tools and clear notes
What you get
Everything on this list, nothing vague.
One-off build · Fixed scope · 6–10 weeks
from£9,000
Growth Foundations
I build your growth system
For companies that have a product and a website, but no proper setup behind them yet. Also for companies that have a setup nobody trusts. I build the whole operating stack, not only the marketing part of it.
- Workshops with you and your team, and a review of what you already have
- We agree the funnel, the KPIs and the tracking plan in writing before anything is built
- We choose the tools you need, across analytics, marketing, CRM and sales
- I set up and configure every tool we agreed on
- I connect the tools to each other, so everyone sees the same numbers
- Events added with your developers, following a brief I write, then checked against real traffic
- Automations wherever they save your team time
- The first customer journeys live: welcome, activation and win-back
- Dashboards, and a reporting rhythm your team can keep
- An A/B testing setup and a first list of tests
- Written notes for every part of the setup, and a handover session
Not included
- Running it after the handover. That is what Growth Lead and Growth Team are for.
What moves the price
- A mobile app as well as a website
- Fixing a broken existing setup instead of starting fresh
- Several tools at once, or a data warehouse and reporting layer on top
- Team training beyond the handover session
- A lot of coordination with an outside development agency
I give you the full price after the first call, and it does not change once we have started.
Then what?
Most companies keep me on afterwards. If you move from Foundations to Growth Lead (£3,000/month) or Growth Team, you get 15% off the monthly price for as long as you stay.
Prices are in GBP and exclude VAT where it applies. I invoice in GBP, or in EUR or USD if you prefer. Ad spend and specialist fees are quoted separately.
Timeline
How the weeks go.
The order matters. Each step only works if the one before it is done properly.
Weeks 1–2
We agree what to measure, in writing
Workshops with you and your team, and a look at whatever is already in place. We write down the funnel, the KPIs and every event before anything gets built. This is the step that makes everything else work.
Weeks 2–5
We set up the tracking and check it
Analytics and Tag Manager set up, events added with your developers, then every event checked against real traffic. Twice: before release and after.
Weeks 4–7
Email and CRM, on the same data
I choose the CRM and automation tools for your stage, set them up and connect them to the same data as the analytics. The first customer journeys go live: welcome, activation and win-back.
Weeks 6–9
Dashboards and the first experiments
Dashboards that show where the funnel narrows. Experiments set up, with a first list of tests ranked on evidence. A weekly rhythm your team can keep without me.
Final fortnight
The handover
Notes for every part of the setup, so your team knows how it works and why it was built that way, and a handover session to walk through it. Then your team takes it on, or I stay and run it on Growth Lead or Growth Team at 15% off.
When a channel needs a specialist, I bring in someone from my network. These are people I have worked with for years. I brief them, check their work and stay responsible for the result. Meet the network →
The actual work
What you end up holding.
A few examples of what I hand over, taken from real projects. Client names and URLs have been replaced.
What it looks like
Two examples of this work.
Givergy
Mixpanel set up from scratch, then weekly experiments with their in-house team.
Read the case study →SaaS4multichannel nurture campaigns, live across the acquisition flowKudobuzz
Tracking and email automation built together, so they used the same definitions.
Read the case study →Questions
Questions about Foundations.
What does “from £9,000” actually cover?
Do you need our developers?
Which tools will you pick?
What happens after the ten weeks?
Can we skip Foundations and go straight to a monthly package?
What if we only need one part of this?
A thirty-minute call, no slides.
If I am not the right fit, I will say so on the call and tell you who is.