How Qured made its booking flow convert better
The story behind Qured's +247% session-to-booking result: how I rebuilt the tracking first, found the leaking step and tested the booking flow every week.
The bug that made my AI agent say "done" when it wasn't
What building an AI agent taught me about the word done: how I found a false-completion bug in RoastMyFlow, how I proved it and how I fixed it for good.
Head of Growth vs Head of Marketing: which comes first?
Head of Growth or Head of Marketing first? How I help founders decide, based on their stage and on who is already on the team, and where a fractional lead fits.
Onboarding funnel analysis: where users drop off
How I analyse an onboarding funnel step by step: agree the steps, check the data, read each drop-off, split it by who left, then decide what to fix first.
How to write a tracking plan (with a free template)
The tracking plan I write with every client on day one: what goes in each column, the order I fill it in, the GA4 rules I check, and a free template to copy.
Seven signs it is time to hire a fractional CMO
A seven-point checklist to score your company on, what your score means, and how to tell whether you need a fractional CMO or a Head of Growth for the work.
I built an AI agent that walks any flow on your website
How I built RoastMyFlow, an AI agent that walks any flow on your website as your customer, and how it keeps getting better with every roast it runs.
Why I put my prices on my website
Why I show my consultant pricing openly, how I repriced when I retired The Growth Hustlers, and why I am treating my first three sales as a price test.
GA4 or PostHog: which one should an early-stage startup use?
GA4 vs PostHog, from someone who runs both. When I pick GA4, when I pick PostHog, when I run the two together, and how PostHog compares with Mixpanel.
How much a fractional CMO costs in the UK
UK fractional CMO day rates and monthly retainers, how they compare with a Head of Growth salary, and my own prices, shown openly with what each one includes.
What a fractional Head of Growth actually does
What the role means, what I do in a normal week, and the two ways I work with a team. Also how to tell whether you need a fractional Head of Growth yet.
How to run experiments that build on each other
Most testing programmes end up as a folder of unclear results. The difference is not cleverer tests. It is what happens before and after each one.
Six checks that tell you whether your GA4 is lying
An afternoon of work that usually explains the number nobody in your company can agree on. None of these six checks needs a developer to get started.
Startup analytics setup: what I do first, and in what order
Most growth work fails in the first two weeks, before anyone has run a campaign. Here is the order I set things up in, and why each step needs the one before.
A thirty-minute call, no slides.
If I am not the right fit, I will say so on the call and tell you who is.