What a fractional Head of Growth actually does
What the role means, what I do in a normal week, and the two ways I work with a team. Also how to tell whether you need a fractional Head of Growth yet.
How to run experiments that build on each other
Most testing programmes end up as a folder of unclear results. The difference is not cleverer tests. It is what happens before and after each one.
Six checks that tell you whether your GA4 is lying
An afternoon of work that usually explains the number nobody in the company can agree on. None of these checks needs a developer to start.
What I set up first, and in what order
Most growth work fails in the first two weeks, before anyone has run a campaign. Here is the order I use, and why it matters.
A thirty-minute call, no slides.
If I am not the right fit, I will say so on the call and tell you who is.