Running an experiment programme that actually compounds
Most testing programmes produce a folder of inconclusive results. The difference is not cleverer tests — it is what happens before and after each one.
Six checks that tell you whether your GA4 is lying
An afternoon of work that usually explains the number nobody in the company can reconcile. None of these needs a developer to start.
What I set up first, and in what order
Most growth work fails in the first fortnight, before anyone has run a campaign. Here is the sequence I use, and why the order is not negotiable.
Thirty minutes. No deck.
If I am not the right fit I will say so on the call, and tell you who is.