Run · Fractional Head of Growth · from £3,000 a month
A Head of Growth who still does the work.
I own the plan, the numbers and the setup, and I do the work myself, with AI taking the repeated tasks. Everything is listed, and the price is on this page, so we never need an awkward conversation about money.
Who it is for
You have traction, but nobody owns growth.
- You have traction: paying customers, some channels working, a number you report to investors
- There is a marketer, a designer or a developer in house, or there is nobody yet and you are doing it all
- Nobody senior owns the growth numbers, the plan or the setup behind them
- A full-time Head of Growth is a year away, and an agency would give you junior staff and a slide deck
- You want someone in your Slack who will actually open Tag Manager, not just review the strategy
I work with a maximum of 3 monthly clients at a time.
What you get
Same person either way. If you have a team I lead it. If you do not, I become it.
Monthly · 6-month term · 30-day get-out
from£3,000/month
Run
I run growth as your fractional Head of Growth
Usually £3,000 a month if you have someone doing marketing in house, and £4,500 if you have nobody.
I own the growth plan, the numbers and the setup, every week. If you have a team, I lead it. If you do not, I become it, with AI doing the repeated work.
- I own the growth strategy, the priorities, the KPIs and the reporting
- I improve the analytics, tracking and growth tools you already have, and add what is missing
- A continuous pipeline of campaigns, experiments and growth initiatives
- With a team, I brief and coordinate your marketers, designers and developers. Without one, I do the execution myself
- I set up AI helpers for the work that repeats, such as report drafts, lead research and first drafts of emails
- Every test is written up, so you build a playbook of what works for your business
- A weekly growth session, a monthly performance review, a quarterly strategy session
- When work needs a real specialist, I find, brief and manage the right person
Not included
- Being every discipline myself. Advanced development, heavy design and specialist paid media come from someone I bring in and manage.
- Ad spend, software subscriptions, AI running costs and specialist fees.
What it usually costs
£3,000 a month if you have at least one marketer, designer or developer in house. I lead the work, brief your people and do the parts that are mine.
£4,500 a month if there is nobody but you. I take on the execution as well, because there is nobody to hand it to.
You get the same senior person either way. I confirm the price in writing before we start.
How I use AI on Run
I set up AI helpers for the work that repeats, such as weekly report drafts, lead research and first drafts of emails. A person checks everything before it goes out, so more of the month goes on the work that needs a person.
The Audit fee comes off the price of a Build if you book one within 60 days. Run starts with a 6-month term, and there is a 30-day get-out: if it is not working in the first month, either of us can stop and you pay for that month only. After the first six months it renews every 3 months, unless you give notice by the end of month 5. Specialist fees, ad spend and the running costs of AI tools are paid separately. Prices are in GBP and exclude VAT where it applies. I invoice in GBP, or in EUR or USD if you prefer.
What to expect
The first ninety days.
Days 1–14
We agree what to measure
What counts, what it is called, and whether the data can be trusted. If something is broken I tell you in week one and we fix it first.
Days 15–45
The plan and the first experiments
A written growth plan against the numbers we agreed. The weekly meeting starts. The first experiments go live, and the first email journeys get rebuilt or improved.
Days 46–90
A steady rhythm
Measure, spot the opportunity, build it, launch it, analyse it, then keep it or drop it. Every test gets written up, so you end up with a playbook of what works for your business rather than a pile of campaigns. If you have a team, I brief and coordinate them. If you do not, I do the building myself.
When a channel needs a specialist, I bring in someone from my network. These are people I have worked with for years. I brief them, check their work and stay responsible for the result. Meet the network →
What it looks like
What this looks like in practice.
Augmentive
A two-sided mental-health marketplace. I started with Google Ads and landing pages, then ran growth as their fractional lead: email journeys for both sides, a testing programme and a rebuilt sales pipeline.
Read the case study →What a month looks like
A weekly growth meeting with the numbers on screen. One experiment finished and written up, and a new one started. An email journey improved. A brief for your designer or paid specialist, and a check of their work when it comes back. At the end of the month, a plan and a report you can forward to your board as they are.
In their words
What clients say.
“They set out a clear plan and have executed it very well. They also did a great job of setting up analytics and reporting across our marketing platforms to ensure that we can measure and optimise performance.”
“Gio transformed the face of our company: we wanted to take metrics and analytics seriously, and Gio carried us smoothly through that process, and we’re a different company today because of it.”
“Giovanni ideated, planned, implemented and optimised several CRO tests on a monthly basis which has improved our website conversions. He fit right into our team of marketing, design and web dev. His data reporting and dashboards are comprehensive and easy to understand.”
Reviews left on Google, on LinkedIn and on case studies by the people I worked with. The LinkedIn ones are shortened; the full text is on my profile.
Questions
Questions about Run.
Why “from £3,000”?
How do you use AI on Run?
Do you guarantee growth?
Why a six-month initial term?
Do you run our paid ads?
How much of your time do we get?
Does the price change if we hire a marketer?
Do we need a Build first?
From the blog
More on hiring a fractional Head of Growth.
What a fractional Head of Growth actually does
What the role means, what I do in a normal week, and the two ways I work with a team. Also how to tell whether you need a fractional Head of Growth yet.
Read it →How much a fractional CMO costs in the UK
UK fractional CMO day rates and monthly retainers, how they compare with a Head of Growth salary, and my own prices, shown openly with what each one includes.
Read it →Seven signs it is time to hire a fractional CMO
A seven-point checklist to score your company on, what your score means, and how to tell whether you need a fractional CMO or a Head of Growth for the work.
Read it →Head of Growth vs Head of Marketing: which comes first?
Head of Growth or Head of Marketing first? How I help founders decide, based on their stage and on who is already on the team, and where a fractional lead fits.
Read it →How to run experiments that build on each other
Most testing programmes end up as a folder of unclear results. The difference is not cleverer tests. It is what happens before and after each one.
Read it →Onboarding funnel analysis: where users drop off
How I analyse an onboarding funnel step by step: agree the steps, check the data, read each drop-off, split it by who left, then decide what to fix first.
Read it →
A thirty-minute call, no slides.
If I am not the right fit, I will say so on the call and tell you who is.