HomeWhat I doFractional Head of Growth
Fractional Head of Growth · £3,000 or £4,500 a month
A Head of Growth who still does the work.
I own the plan, the numbers and the setup, and I do the work myself. There are two fixed packages with everything listed, so we never need an awkward conversation about money.
Who it is for
You have traction, but nobody owns growth.
- You have traction: paying customers, some channels working, a number you report to investors
- There is a marketer, a designer or a developer in house, or there is nobody yet and you are doing it all
- Nobody senior owns the growth numbers, the plan or the setup behind them
- A full-time Head of Growth is a year away, and an agency would give you junior staff and a slide deck
- You want someone in your Slack who will actually open Tag Manager, not just review the strategy
I work with a maximum of 3 monthly clients at a time.
Two packages
Same person either way. If you have a team I lead it; if you do not, I become it.
Monthly · 6-month term · 30-day get-out
£3,000/month
Growth Lead
I lead growth with your team
Anyone doing marketing in house? Yes — at least one marketer, designer or developer.
For teams that already have people who can execute. I plug in as the senior growth person, own the direction, and get the work live with your team.
- I own the growth strategy, the KPIs and the reporting, and turn your commercial objective into a plan of measurable work
- I improve the analytics, tracking and growth tools you already have, and add what is missing
- I work hands-on where the work is mine: analytics, automation, lifecycle, CRM, reporting, experiment setup
- I brief and coordinate your designers, developers and marketers, and review their work from a growth point of view
- A continuous pipeline of campaigns, experiments and growth initiatives
- Each month we agree the priorities together. What does not fit that month gets scheduled for the next one, not squeezed in
- Every test is written up, so you build a playbook of what works for your business
- A weekly growth session, a monthly performance review, a quarterly strategy session
- Slack access, and when a channel needs a specialist I help find, assess and manage the right person
Not included
- Replacing your marketing team. I lead the work; your people still do their part of it.
- Building a growth system from scratch. I improve and extend what you have — a rebuild is Growth Foundations.
- Ad spend, software subscriptions and specialist fees. Larger design or development projects are scoped separately.
Monthly · 6-month term · 30-day get-out
£4,500/month
Growth Team
I run growth for you
Anyone doing marketing in house? No — nobody but me.
For founder-led businesses with no real marketing team — you, and maybe one or two junior people. I own the direction and take on the execution too, because there is nobody internal to hand it to.
- I own the growth strategy, the priorities, the KPIs and the reporting, exactly as on Growth Lead
- I take on the execution as well, because there is no internal team to brief
- I set up and run the analytics, the CRM, the automation and the growth tools myself
- I build and run the campaigns, the lifecycle journeys and the experiments, as a continuous pipeline rather than one-off pushes
- Each month we agree the priorities together. What does not fit that month gets scheduled for the next one, not squeezed in
- Every test is written up, so you build a playbook of what works for your business
- A weekly growth session, a monthly performance review, a quarterly strategy session
- When work needs a real specialist, I find, brief and manage the right person
- Help with hiring when you are ready to build your own team
Not included
- Being every discipline myself. Advanced development, heavy design and specialist paid media come from someone I bring in and manage.
- Ad spend, software subscriptions and specialist fees. Larger design or development projects are scoped separately.
If you start with Foundations and then move to a monthly package, you get 15% off the monthly price for as long as you stay. Monthly packages start with a 6-month term, and there is a 30-day get-out: if it is not working in the first month, either of us can stop and you pay for that month only. After the first six months they renew every 3 months, unless you give notice by the end of month 5. Specialist fees and ad spend are quoted separately. Prices are in GBP and exclude VAT where it applies. I invoice in GBP, or in EUR or USD if you prefer.
Need one specific piece of work rather than a package? That is a Growth Project. Let’s talk.
What to expect
The first ninety days.
Days 1–14
We agree what to measure
The same first two weeks as Foundations, just quicker: what counts, what it is called, and whether the data can be trusted. If something is broken I tell you in week one and we fix it first.
Days 15–45
The plan and the first experiments
A written growth plan against the numbers we agreed. The weekly meeting starts. The first experiments go live, and the first email journeys get rebuilt or improved.
Days 46–90
A steady rhythm
Measure, spot the opportunity, build it, launch it, analyse it, then keep it or drop it. Every test gets written up, so you end up with a playbook of what works for your business rather than a pile of campaigns. On Growth Lead I brief and coordinate your team. On Growth Team I do the building myself.
When a channel needs a specialist, I bring in someone from my network. These are people I have worked with for years. I brief them, check their work and stay responsible for the result. Meet the network →
What it looks like
What this looks like in practice.
Augmentive
A two-sided mental-health marketplace where nobody trusted the analytics. I rebuilt the tracking and the email automation, then ran growth as their fractional lead.
Read the case study →What a month looks like
A weekly growth meeting with the numbers on screen. One experiment finished and written up, and a new one started. An email journey improved. A brief for your designer or paid specialist, and a check of their work when it comes back. At the end of the month, a plan and a report you can forward to your board as they are.
In their words
What clients say.
“They set out a clear plan and have executed it very well. They also did a great job of setting up analytics and reporting across our marketing platforms to ensure that we can measure and optimise performance.”
“Gio transformed the face of our company: we wanted to take metrics and analytics seriously, and Gio carried us smoothly through that process, and we’re a different company today because of it.”
“Giovanni ideated, planned, implemented and optimised several CRO tests on a monthly basis which has improved our website conversions. He fit right into our team of marketing, design and web dev. His data reporting and dashboards are comprehensive and easy to understand.”
Reviews left on Google, on LinkedIn and on case studies by the people I worked with. The LinkedIn ones are shortened; the full text is on my profile.
Questions
Questions about the monthly packages.
What is the difference between Growth Lead and Growth Team, really?
Do you guarantee growth?
Why a six-month initial term?
Do you run our paid ads?
How much of your time do we get?
Can we move from one package to the other?
Can we skip Foundations?
A thirty-minute call, no slides.
If I am not the right fit, I will say so on the call and tell you who is.