Who it is for
Traction, a small team, and nobody owning growth.
- You have traction: paying customers, some channels working, a number you report to investors
- There is a marketer, a designer or a developer in house, or there is nobody yet and you are doing it all
- Nobody senior owns the growth number, the plan behind it and the stack underneath it
- A full-time Head of Growth is a year away, and an agency would give you junior hands and a deck
- You want someone in your Slack who will actually open Tag Manager, not just review the strategy
I take a maximum of 3 monthly clients at once.
Two packages
Core or Plus. The difference is how much of the work is mine.
Monthly · 6-month initial term
£2,500/month
Core
I share the work
For teams with people in house: a marketer, a designer, a developer. I do the technical work and guide the rest.
- I own the growth plan and the numbers behind it
- I build the technical parts myself: analytics, automation, reporting, experiments
- The rest I direct: I brief your team and review the work
- One experiment stream always running
- Weekly growth meeting, monthly plan and report
- Slack access, and my specialist network when a channel needs one
Not included
- Running your team day to day (that is Plus)
Monthly · 6-month initial term
£4,000/month
Plus
I run the lot
For founders with no marketing team yet. I do the work myself and bring in specialists where needed.
- Everything in Core, except I do the work rather than brief it
- I run the channels, the lifecycle and the experiments myself
- Two workstreams in parallel instead of one
- Specialists brought in and managed where I need them
- Board-ready reporting every fortnight, quarterly strategy session
- Hiring support when you build the team in house
Not included
- Ad spend and specialist fees (quoted separately)
Come from Foundations onto a monthly package and the monthly price drops by 15% for as long as you stay. Monthly packages run on a 6-month initial term, then rolling 3-month renewals unless notice is given by the end of month 5. Specialist fees and ad spend are quoted separately. Prices in GBP, excl. VAT/IVA where applicable. Invoiced in GBP; EUR or USD on request.
Something in between, or something bigger? Let’s talk.
The first ninety days
Measure, plan, then rhythm.
Days 1–14
Definitions and measurement
The same first two weeks as Foundations, just quicker: what counts, what it is called, and whether the data can be trusted. If something is broken I tell you in week one and we fix it first.
Days 15–45
The plan, and the first stream
A written growth plan against the numbers we agreed. The weekly meeting starts. The first experiments go live, and the first email journeys get rebuilt or improved.
Days 46–90
Rhythm
Monthly plan and report. Winners rolled out, losers written up. On Core I guide your team against the plan. On Plus I run the channels myself and bring in specialists where needed.
When a channel needs a specialist, I bring one from my network: people I have worked with for years. I brief them, I check the work, and I own the outcome. Meet the network →
What it looks like
Their fractional growth lead, in all but name.
Augmentive
A two-sided mental-health marketplace where nobody trusted the analytics. I rebuilt the event schema and the lifecycle stack, then ran growth as their fractional lead.
Read the case study →What a month looks like
A weekly growth meeting with the numbers on screen. One experiment closed and written up, one opened. An email journey improved. A brief to your designer or the paid specialist, and their work checked when it comes back. At the end of the month, a plan and a report you can forward to the board as they are.
In their words
From the people who kept me on.
“They set out a clear plan and have executed it very well. They also did a great job of setting up analytics and reporting across our marketing platforms to ensure that we can measure and optimise performance.”
“Gio transformed the face of our company: we wanted to take metrics and analytics seriously, and Gio carried us smoothly through that process, and we’re a different company today because of it.”
“Giovanni ideated, planned, implemented and optimised several CRO tests on a monthly basis which has improved our website conversions. He fit right into our team of marketing, design and web dev. His data reporting and dashboards are comprehensive and easy to understand.”
Reviews left on Google, on LinkedIn and on case studies by the people I worked with. The LinkedIn ones are shortened; the full text is on my profile. 5.0 on Google, 23 five-star reviews.
Questions
About the retainer specifically.
What is the difference between Core and Plus, really?
Why a six-month initial term?
Do you run our paid ads?
How much of your time do we get?
Can we start on Core and move to Plus?
Can we skip Foundations?
Thirty minutes. No deck.
If I am not the right fit I will say so on the call, and tell you who is.