Health-tech marketplace

Augmentive

I started with Google Ads and landing pages, and ended up running their whole growth engine.

augmentive.io, as it looks today.

The company

A two-sided marketplace matching people with vetted specialists for psychological wellbeing and performance. Clients on one side, practitioners on the other, and a funnel that had to work for both.

The brief

Scale the business toward seed funding and, eventually, Series A.
Work inside the team rather than alongside it.

Worked in

Google AdsGA4Tag ManagerHubSpotMixpanel

What I did

I started small, then took on more

I came in to run Google Ads and landing pages. After a couple of months I told the founder the account needed a paid ads specialist rather than more of my time, and I brought Ryan Scollon in. That freed me up to do the work I am best at.

More than fifty landing pages, one for each location

Every ads campaign got its own page, built around what people were searching for, across more than fifty UK locations. The pages were also where we ran our tests.

Email journeys for both sides of the marketplace

A marketplace fails on whichever side is weaker. So I built automation for the practitioners as well as the clients, and measured both against the same funnel.

A regular testing programme

Several experiments were live every month, and each ran until the result was clear. Cost per lead and cost per customer both came down as a result.

Then the sales process, in HubSpot

In the second half I took on the part nobody wanted to touch. With their sales team, we rebuilt the sales pipeline in HubSpot. That turned out to be where the biggest gains of the whole project came from.

What came of it

Results.

34xmonthly revenue over the engagement

17xtransaction volume

A rebuilt sales pipeline in HubSpot, and a lifecycle stack running on both sides of the marketplace

Figures belong to this engagement and this client. Nothing here is an average or a benchmark, and no number appears without the work behind it described above.

“They set out a clear plan and have executed it very well. They also did a great job of setting up analytics and reporting across our marketing platforms to ensure that we can measure and optimise performance.”

Kit Norman · Founder, Augmentive

What I took from it

Growing the business was not about running more ads. It was about building things that kept working after the ads were turned down: automation, testing and a sales process that did not leak.

Something similar, at your company?

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