HomeCase studiesQured
Health-tech
Qured
Analytics rebuilt first, then a weekly CRO programme aimed at the booking funnel.
qured.com, as it looks today.
What I did
Nothing was optimised until it was measured
The first job was a trustworthy funnel. Events named and agreed in writing, implemented with the developers, then audited against real traffic before anybody looked at a chart.
Find the step, not the page
With the funnel instrumented properly the drop-off stopped being a guess. Once you can see which step loses people, the list of things worth testing gets short and obvious.
A weekly rhythm, not a quarterly project
Experiments ran continuously against session-to-booking and session-to-lead, each closed off when it reached significance and written up — including the ones that lost.
What came of it
Results.
Figures belong to this engagement and this client. Nothing here is an average or a benchmark, and no number appears without the work behind it described above.
What I took from it
Three numbers moved because one thing changed first: everybody finally agreed what a booking was, and the data said the same thing to everyone who opened it.
Something similar, at your company?
If I am not the right fit I will say so on the call, and tell you who is.