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Qured
Analytics rebuilt first, then weekly experiments on the booking funnel.
qured.com, as it looks today.
What I did
Nothing was optimised until it was measured
The first job was a funnel we could trust. We named and agreed the events in writing, the developers built them, and I checked them against real traffic before anyone looked at a chart.
Find the step, not the page
With the funnel measured properly, the drop-off stopped being a guess. Once you can see which step loses people, the list of things worth testing gets short and obvious.
A weekly rhythm, not a quarterly project
Experiments ran every week on the booking and lead funnels. Each one was closed when the result was clear and written up, including the ones that lost.
What came of it
Results.
Figures belong to this engagement and this client. Nothing here is an average or a benchmark, and no number appears without the work behind it described above.
What I took from it
Three numbers moved because one thing changed first: everyone finally agreed what a booking was, and the data said the same thing to everyone who looked at it.
Something similar, at your company?
If I am not the right fit, I will say so on the call and tell you who is.