HomeClient workGivergy
Non-profit tech · Certified B Corp
Givergy
Mixpanel set up from scratch, then weekly experiments with their in-house team.
givergy.com, as it looks today.
What I did
A tracking plan in three stages
I set up Mixpanel and mapped the website in three stages: awareness, acquisition and activation. That was easier to review than one enormous spreadsheet. Their developers built it from that plan.
Dashboards that show where people drop off
Once the data was flowing, I built dashboards with one job: showing where the funnel got narrower. That gave us our list of things to test.
Weekly experiments, together with their team
Every week I worked with their marketing manager, PPC manager and SEO manager to choose and launch experiments. Each test ran until the result was clear, and went into a playbook with what we learned and what to do next.
What came of it
Results.
Figures belong to this engagement and this client. Nothing here is an average or a benchmark, and no number appears without the work behind it described above.
“Giovanni ideated, planned, implemented and optimised several CRO tests on a monthly basis which has improved our website conversions. He fit right into our team of marketing, design and web dev. His data reporting and dashboards are comprehensive and easy to understand.”
What I took from it
The experiments were not the clever part. The clever part was agreeing the three stages of the funnel in writing before we tracked a single event.
Something similar, at your company?
If I am not the right fit, I will say so on the call and tell you who is.