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SaaS
Kudobuzz
Tracking and email automation built together, so they used the same definitions.
kudobuzz.com, as it looks today.
What I did
Review first
Before suggesting anything new, I reviewed what was already installed. Most of it was not wrong. It was just never defined.
A tracking plan for sign-ups and activation
Written first, then set up through Tag Manager, with the reports, goals and weekly and monthly templates built on top.
Map every message before writing a journey
I listed every email, SMS and push notification they already sent. Only then did I define the customer stages and build the nurture campaigns for each one. That is how the automation and the analytics ended up using the same definitions.
What came of it
Results.
Figures belong to this engagement and this client. Nothing here is an average or a benchmark, and no number appears without the work behind it described above.
“They connected and worked with our team as if they had been with us since the beginning. They are skilled analytics and traction testing experts, and provided great growth marketing training as well.”
What I took from it
If you build the email automation before the tracking plan, the two will always drift apart. Build them in the same two weeks, or you will be reconciling them forever.
Something similar, at your company?
If I am not the right fit, I will say so on the call and tell you who is.