HomeClient workSharpEnd

Agency · connected packaging

SharpEnd

More than eight analytics setups for their clients, and a team trained to do the next one.

SharpEnd website, above the fold

sharpend.com, as it looks today.

The company

A creative and consulting agency working in beauty, fashion, drinks and CPG, building connected-packaging and retail experiences for brands including Levi's, PepsiCo and LVMH.

The brief

  • Deploy analytics setups and dashboards across their client base.
  • Make the process repeatable inside their own team.

Worked in

GA4Tag ManagerMixpanelLooker Studio

What I did

The same steps, for every client

Once a project reached staging, I mapped the whole flow with events, gave the developers a brief, checked what came back, launched it, checked it again, and then built the reporting.

The second check is the one that matters

Staging and production disagree more often than anyone expects. Checking only once is how agencies end up reporting confidently on nothing.

Then train them so they do not need me

I ran workshops with their internal team so they could do the next setup themselves. That was the point of the project, not a bonus at the end.

What came of it

Results.

8+tailored analytics setups delivered for their clients
A documented, repeatable process their own team was trained to run

Figures belong to this engagement and this client. Nothing here is an average or a benchmark, and no number appears without the work behind it described above.

“From day one I understood the quality, professionalism and attention to detail he puts into his work. Communication is always a breeze and working across various projects within our company and with various stakeholders, he has consistently delivered.”
Sam Lewis · Project Manager, SharpEnd

What I took from it

Doing the work matters less than making it repeatable. The setups I did mattered less than the first one they did without me.

Giovanni Perri

Something similar, at your company?

If I am not the right fit, I will say so on the call and tell you who is.